Creators of Today
Spot breakout Instagram formats from public data. Paste any handle, see which posts outperformed the account's own average, and get one format idea to test next.
TL;DR — Quick Overview
- Best for:
- Creators, social media managers
- Pricing:
- Freemium
- Use case:
- Analytics
Creators of Today is an Instagram analytics tool built around one question: what should you post next? Paste any public Instagram handle and it surfaces the posts that broke out — meaning posts that significantly outperformed that account's own median view count. The "outlier score" is calculated as a post's views divided by the median of the creator's 30 most recent posts. A score of 1.18× means 18% above that creator's own baseline. The tool pulls from real, public Instagram post data with no login or account connection required. Beyond individual creator analysis, Creators of Today includes niche discovery, hashtag exploration, a rising creators leaderboard, and a developer API for custom integrations. First 10 posts are free with no account.
Key Features
- Outlier Score Analysis — See which posts outperformed a creator's own median by the most, scored as a ratio against their 30 most recent posts.
- No Login Required — Paste any public Instagram handle and get results instantly. No account connection or password needed for the first 10 posts.
- Format Breakout Detection — Identifies which content formats (Reels, carousels, static posts) are beating the account average, so you know what to replicate.
- Niche Discovery — Browse creators by niche (AI, robotics, MCP, generative media, etc.) and see who's growing in your space.
- Hashtag Explorer — Find what content is performing around specific hashtags.
- Rising Creators Leaderboard — Spot accounts gaining momentum before they blow up.
- Developer API — Self-serve Intel API key available for building custom integrations on top of the data.
Pros and Cons
Pros
- No login or Instagram account connection required.
- Outlier scoring is methodologically transparent — they publish exactly how it's calculated.
- Free tier covers 10 posts — enough to evaluate the tool without a credit card.
- Works on any public account, including competitor and niche leader research.
- Developer API available for power users and agencies.
Cons
- Free tier limited to 10 posts before requiring an account or payment.
- Outlier score reflects observed performance, not causation — it can't tell you WHY a post broke out.
- Data limited to public accounts only.
- Pricing details are not publicly listed.
Pricing
- Free:$0First 10 post analyses free. No login, no credit card. Covers single creator lookups and basic outlier scoring.
- Paid:See siteUnlocks deeper analysis, higher post limits, niche discovery tools, and self-serve Intel API access.
Who Should Use Creators of Today
Best for
- Instagram creators who want data on what formats are breaking out in their niche before committing to a content direction.
- Social media managers researching competitor accounts or top performers for content inspiration.
- Agencies analyzing multiple accounts and niches at scale using the developer API.
Not ideal for
- Users who need private account analytics, scheduling, or content creation tools.
- Teams needing a complete social media management platform — this is research and intelligence only.
Frequently Asked Questions
What does the outlier score mean?
The outlier score compares a post's view count to the median views of that creator's 30 most recent posts. A score of 1.0 means average performance. A score of 1.5× means 50% above that creator's own baseline. It measures relative breakout performance, not absolute view count.
Do I need to log in to use Creators of Today?
No. The first 10 post analyses are completely free with no login or Instagram account connection required. Just paste a handle and see results immediately.
Can I analyze private Instagram accounts?
No. Creators of Today works exclusively with publicly available Instagram data. Private accounts cannot be analyzed.
Does a high outlier score mean I should copy that format?
Not necessarily. Creators of Today is explicit that outlier scores describe observed reach, not causation. A high score is a research lead — a signal worth investigating — but it doesn't tell you what caused the breakout or guarantee you'll get the same result.
User Reviews
No reviews yet. Be the first to review Creators of Today.
Start Using Creators of Today
Spot breakout Instagram formats from public data. Paste any handle, see which posts outperformed the account's own average, and get one format idea to test next.
Try Creators of Today NowTool Details
- Pricing
- Freemium
- Platform
- Web
- Best For
- Creators, social media managers
- Free Plan
- Yes
- Free Trial
- No
- Mobile App
- No
- Browser Ext.
- No
- API
- Available
- Last Updated
- October 19, 2026